Flanders DC Creativity Forum: 21 october 2010

Posted by veerle on Monday October 25th 2010 at 15:40

The Flanders DC Creativity Forum took place in Antwerp on october 21th, 2010. It was a full day event with only female speakers!

Full reports can be found on the Flanders DC website.

The first keynote speaker was the sister of Mark Zuckerberg, Randi Zuckerberg who basically outlined the 10 rules for any business to creatively use Facebook.

She was followed by Jane McGonigal, well-known as a game designer for social goods. She already developed several games to engage people to solve the worlds problems. Her latest project is evoke and can be played here. The main focus of her talk was to demonstrate the real life advantages of playing games. She also stated that the nobel peace prize winner of 2023 will be a game designer. Her research clearly indicates that games bring out the best in us. Not only do 75% of all gamers prefer social and cooperative games, playing these actually improves their real-world sociability.
Part of her talk can be seen in the following video.

It would have been nice to have a panel discussion with Jane McGonigal and the next speaker, Susan Greenfield. Clash! Professor Susan Greenfield warns that excessive use of digital media as it is fundamentally changing our brains structure. Human beings are, like no other creature, very sensitive to their surroundings. The screen culture will diminish our sense of identity and our empathy.

Another very inspriring talk was given by Susan Blackmore. She is the author of the meme machine and is hooked by the insight that the evolutionary theory of Darwin is
directly applicable to the spreading of ideas. Following is one of her earlier ted talks

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