Event: Serious Games, Serious Business
MIC Vlaanderen, locatie Genk organiseert:
Gaming is veel meer dan een aangenaam tijdverdrijf voor jongeren die uren spenderen achter televisieschermen en spelconsoles. Gaming bevat technieken en technologieën die heel wat toegevoegde waarde kunnen leveren aan bedrijfs- of organisatietoepassingen, ook in de zorgsector!
Daarom nodigen we u uit voor: “Serious Games, Serious Business”!
Op deze inspirerende namiddag maakt u kennis met:
o toepassingen die gaming en gametechnieken bieden aan de zorgsector
o opportuniteiten en uitdagingen in de nationale en internationale Serious Games markt
o ideeën van alle aanwezige sprekers tijdens een open discussie over ondernemen en Serious Games
o experten en ondernemers uit de Nederlandse en Belgische gaming industrie
Tevens lanceren we ook een call voor een deelname van 4 Vlaamse gaming bedrijven aan Games4Health in Utrecht op 4-5 November.
Datum & Locatie:
donderdag 20 juni 2013 om 15u30
Business Faculty Brussel
St. Lendriksborre 6, 1120 Neder-Over-Heembeek
15.30-16.00 Welkom & Registratie
16.00-16.20 Welkomstwoord, Visie en Missie – Peter Dedrij en Tom Langhorst
16.20-16.50 The Business of Applied Games in Healthcare – Jurriaan Van Rijswijk
16.50-17.20 Gaming in Vlaanderen, een overzicht – Flega
17.20-18.00 Fitting Design for Misfits – Menno Deen
Player Experience in Games for Physical Rehabilitation: A Designer’s perspective – Niels Quinten
18.00-18.20 BrandNewHealth – Claudia Put
18.20-19.00 Paneldiscussie: Serious Games, Serious Business
19.00-20.00 Netwerk receptie
Deelname is gratis. Hier inschrijven.
Wij danken volgende partners voor hun community support:
Flanders’ Care Impulsloket, Flega, PXL, C-Mine Crib
Biografie van de sprekers:
-Lecturer Game Design & Technology, Lifestyle, ICT & Media Design at Fontys University in Eindhoven, 2007 – 2013
-Owner Studio Make, 1996 – 2010
-Lecturer Brabants Conservatorium at Tilburg, 1986 – 2007
Jurriaan van Rijswijk
-Founding chairman of Games for Health Europe, 2010 – 2013
-CEO of Monpellier Venture, leading applied games solution in the Netherlands and beyond, 2010 – 2013
For more than fifteen years producing and publishing applied games is Jurriaan’s main professional focus. He is the digital architect of applied games.
He knows what’s going on in the mass consumer on-line gaming market and in the industry for applied games. He is an independent producer of more than 300 (serious) games, serial entrepreneur and board member of the Dutch Games Association. In 2010 he also founded the Games for Health Europe Foundation of which he is the chairman and responsible for organizing and programming the successful annual Games for Health Europe Conferences.
Pinpointed as the first game consultant in the Netherlands he started in 1981 with gaming by programming Pong on his Sinclair ZX81 spectrum mounted to a black and white TV. He focused during his study at Wageningen University on climatologically models and Geographic Information Systems. In his first assignment he let professionals literally play with business and process models. The first serious game he was involved with developing was for the second World Water Forum organized by the UN in 1996.
-Creative Director Lapp, 2012 – 2013
-PhD Student & Lecturer at Fontys University, 2009 – 2013
Research on Games & Motivation
MennoDeen has a background in arts and humanities. His design practice and theoretically knowledge of games echoes in his work at (1) Ranj Serious Games, (2) his teachings at Fontys School of ICT and Eindhoven University of Technology, and (3) the PhD thesis he is finishing on Games, Autonomy, Motivation and Engagement.
Menno founded the game development studio Lapp with Mark van Kuijk (former Head of Studio at Zylom). Lapp will develop games for toddlers that focus upon parent-child interaction. Additionally Menno is responsible for innovative projects such as www.swimgames.nl (games in the swimming center) and the Games [4Health] Jam (www.gamesjam.nl).
-PhD Researcher at Hasselt University, 2011 – 2013
-Founder & Managing Director BrandNewHealth, 2003 – 2013
BrandNewHealth is dé pionier in kostenbesparende digitale health coaching. Uniek concept: grootschalige interventies van duurzame gezondheid. De combinatie van psychologie, gezondheidswetenschappen, ICT en communicatie garandeert effectieve individuele begeleiding van grote groepen mensen. Projecten zijn online stoppen met roken, health coaching via smart phone,…
-Researcher Compagnie, 2001 – 2002
-Health Psychologist, University Hospital Gasthuisberg, 1995 – 2001
SXSW 2013: On Serious Game Realism
Founded more than 20 years ago as an international meeting for the music industry, in the past decade the South-By-Southwest (SXSW) conference has evolved into a global meeting for the entertainment industries, and today it also includes comprehensive tracks on Film and Interactive Media and Art (of which videogames are a considerable part). Compared to the Game Developers Conference (GDC) the SXSW gaming track is still in its infancy, but compared to all other meetings of the game industry I have ever visited, it is no less than impressive. All big gaming companies are there to present new titles, innovations and technologies, and at any point there are at least 3 simultaneous presentations that feature practical experiences of designers and artists. In no way an easy job to select which sessions to attend (and which not)!
While we witnessed several fascinating accounts of developers disclosing their secrets, regarding how to hit the Chinese market as an indie developer, to create interactive drama, or use NASA technology to build entertainment robots (!), it was in particular the serious gaming presentations that were interesting to us as researchers. We remember among others sessions on the zombie-themed exergame Zombies, Run!, on designing a meta-meta(!)-game to teach game design, or on Globaloria, the e-learning platform that enables kids (from 9th grade on) to design their own games – often with impressive results!
Logically, our own session (featuring fltr Bob De Schutter, myself, Rick Van Eck and Amy Adcock) was also a part of the serious gaming program. As we were the only all-academic panel at the entire gaming track, in the weeks before the conference our nerves had become quite uptight. We weren’t going to be able to do what we usually do: talk about theory, methdology, some more theory and provide in-depth analyses of data (usually followed by some more theory)! This time we’d have to be short, witty, to-the-point and above all, relevant to the practitioner. Our first testing ground, an online guest lecture we did at the end of February in Rick Van Eck’s class on game-based learning, demonstrated we had a lot of work to do (read: theory to cut away) before we would be able to do a condensed business session! During the guest lecture we had talked for more than 2 hours – for the SXSW presentation this would have to be cut back to 45 minutes! No easy assignment, especially because our topic, game realism, was a very philosophic one, about which an enormous amount of theory exists.
In the end I managed to bring back my part to less than 10 minutes: briefly discuss the model of perceived game realism that I have developed together with Wannes Ribbens, and illustrate by making references to America’s Army (and a number of other serious games). Thanks to roaring nerves (also due to the fact that our session was packed to full capacity!) I managed to say it all in 7 minutes (discussion afterwards not counted), buying time for Rick and Amy to explain the educational implications of what I’d been saying. As a result, the discussion at the end, where we debated the degrees of realism of a number of Belgian serious games (among which two games developed as part of the GameHub project), could be done in a more relaxed fashion, and was arguably the highlight of the presentation.
Reading the review Minicore Studios wrote of our session, I am glad that our approach had apparently paid off, and that we did not come across as dull academics! Also thanks to Bob’s great design job on our slides of course!
Bob has a blog online, where he has edited the slides to the podcast of our session, so that everyone can re-live the experience!
Games for Rehabilitation – student projects
How can you make the rehabilitation for people who suffer from CVA or MS more motivating? This question was asked to the students of MAD Faculty that followed the Play&Game research module the last three months. The group came up with three totally different concepts.